New Customer Acquisition Executive

Linn designs and produces the best music systems in the world as well as recording and distributing world-class musicians’ award-winning albums, from our base just outside Glasgow.

This is a unique opportunity for an experienced individual to join the expanding marketing department in a key position, reporting directly to the Marketing Director. You will be responsible for acquiring new prospects and customers for the company.

Responsibilities

• Development and ownership of the acquisition plan for customers using appropriate channels to market.
• Rigorous understanding and continual pursuit of relevant insight of the target audience.
• Sourcing new leads and carrying out extensive networking to reach out to key target groups.
• Identifying and liasing with potential third party partners.
• Planning and conducting customer research to drive future product and business development.
• Sharing of customer knowledge and insight with the wider business.
• Good understanding of PR concepts to drive interest in the Linn brand and product range.
• Experience of SEO and digital marketing practices to drive traffic to Linn’s website.
• Managing agency partners, to ensure they deliver integrated campaign activity.
• Working closely with other marketing and sales team members to ensure optimal data capture and analysis.
• Delivering marketing campaigns in line with overall company strategies.
• Defining and regular reporting on KPIs.

Core skills and experience required

• You’ll be energetic, a creative thinker, an innovator and you’ll relish a challenge.
• You must have excellent verbal and written communication skills as well as being a self-starter and strong team player.
• A proven track record in marketing, promoting and evangelising about products and ideas.
• Experience in customer insight, segmentation and targeting
• Expertise in digital and direct marketing techniques
• A passion for music is essential.

Education Requirements

• The successful candidate will be educated to degree level or equivalent and have a strong working knowledge of current marketing methods, new customer acquisition and business development.

Incentive

• £ Competitive, based on experience.

Please send your CV and covering letter to recruitment@linn.co.uk or call 0141 303 5072 for more information.